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Michael Nance
Without a doubt, doing proper strategic planning is one of the most critical parts of any endeavor. Like they say, “If you fail to plan, then you plan to fail”. It is the soul of business in any venture, and digital marketing is no different.  By creating a marketing strategy to launch your digital business,...
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Here it is folks! Our big list of the best referral program examples in 2014. In this article you’ll learn how different industries are using referral programs to drive profitable customer acquisition. Survey/Form Builders: Typeform source: typeform.com The team from Typeform are changing the way people interact with surveys. Their fun and easy to build...
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Want a heads up when a new story drops? Subscribe here Back when we were just a scrappy new entrepreneurship magazine on the rise, Foundr started looking into what this whole Instagram business was all about. Things haven’t been the same for us since. In our first two weeks on the platform, we went from zero...
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As blocking ads became a norm now for users, marketers face unprecedented challenges in respect of visibility. This is why influencer marketing is gaining importance to brands. The reigning importance and role of social media in moving audiences also plays an important role. It is already reported by a number of studies that social reviews make a...
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Influencer marketing is about quality, not quantity. Influencer marketing is about quality, not quantity. You could have a campaign involving 50 influencers, each of them reaching millions of people every day – and see zero results from it. Now that it’s become such a popular marketing tactic, sloppy or poorly targeted influencer campaigns won’t cut it anymore. You...
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Want a heads up when a new story drops? Subscribe here The proof is in the pudding, or so they say. But what does that actually mean? And what purpose does it serve to open a marketing article like this, besides of course making my readers ravenous for delicious sweet treats. Give in to the pudding....
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Want a heads up when a new story drops? Subscribe here Maybe you’re seeing a small, embarassing number. Maybe it’s a number you’re still proud of, because you know you’ve recently increased it. Open your Shopify dashboard and check out your revenue. What do you see? Whatever the case, let’s not talk about that number right now....
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The company officially confirms what many have been anticipating for years Last year we heard informal statements from several Google employees that mobile search queries would probably overtake desktop queries sometime this year. Google just confirmed this has now happened. The company says that “more Google searches take place on mobile devices than on computers in 10...
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It’s been a little over two years since Google first announced that mobile searches had exceeded desktop queries on a global basis. That number has continued to grow, although the company has not provided an official update recently. At a recent press event, a Google speaker casually said that the “vast majority” of search queries are now...
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Every year in January and February there are a host of new stats released for social media platforms. Knowing which platforms are on the up and actively growing as well as which have fallen on harder times can be really important when it comes to informing your digital marketing Strategy. It’s not the only metric the smart...
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