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According to official Google statements, more than 50 percent of search queries globally now come from mobile devices. But we don’t know whether the number is 51 percent or 60 percent, or if it varies significantly by country. A recent report from Hitwise (registration required) argues that in the US mobile search is roughly 58 percent of overall search query volume. That’s based on an average of...
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Here it is folks! Our big list of the best referral program examples in 2014. In this article you’ll learn how different industries are using referral programs to drive profitable customer acquisition. Survey/Form Builders: Typeform source: typeform.com The team from Typeform are changing the way people interact with surveys. Their fun and easy to build survey/form builder is used by some of the worlds’ top...
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Want a heads up when a new story drops? Subscribe here Back when we were just a scrappy new entrepreneurship magazine on the rise, Foundr started looking into what this whole Instagram business was all about. Things haven’t been the same for us since. In our first two weeks on the platform, we went from zero Instagram followers to more than 10k Instagram followers. We achieved...
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As blocking ads became a norm now for users, marketers face unprecedented challenges in respect of visibility. This is why influencer marketing is gaining importance to brands. The reigning importance and role of social media in moving audiences also plays an important role. It is already reported by a number of studies that social reviews make a bigger influence in shaping buying decisions than other channels of...
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Influencer marketing is about quality, not quantity. Influencer marketing is about quality, not quantity. You could have a campaign involving 50 influencers, each of them reaching millions of people every day – and see zero results from it. Now that it’s become such a popular marketing tactic, sloppy or poorly targeted influencer campaigns won’t cut it anymore. You need to make sure you’re spending time building relationships that bring your...
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Want a heads up when a new story drops? Subscribe here The proof is in the pudding, or so they say. But what does that actually mean? And what purpose does it serve to open a marketing article like this, besides of course making my readers ravenous for delicious sweet treats. Give in to the pudding. Well, you might be surprised to learn that the actual...
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