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Want a heads up when a new story drops? Subscribe here The proof is in the pudding, or so they say. But what does that actually mean? And what purpose does it serve to open a marketing article like this, besides of course making my readers ravenous for delicious sweet treats. Give in to the pudding. Well, you might be surprised to learn that the actual...
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Want a heads up when a new story drops? Subscribe here Maybe you’re seeing a small, embarassing number. Maybe it’s a number you’re still proud of, because you know you’ve recently increased it. Open your Shopify dashboard and check out your revenue. What do you see? Whatever the case, let’s not talk about that number right now. Right now, I want to talk about how much money you...
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The company officially confirms what many have been anticipating for years Last year we heard informal statements from several Google employees that mobile search queries would probably overtake desktop queries sometime this year. Google just confirmed this has now happened. The company says that “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.” The company declined to...
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It’s been a little over two years since Google first announced that mobile searches had exceeded desktop queries on a global basis. That number has continued to grow, although the company has not provided an official update recently. At a recent press event, a Google speaker casually said that the “vast majority” of search queries are now mobile. However, this is not official and wasn’t affirmed by...
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Every year in January and February there are a host of new stats released for social media platforms. Knowing which platforms are on the up and actively growing as well as which have fallen on harder times can be really important when it comes to informing your digital marketing Strategy. It’s not the only metric the smart marketer will be using. Who the audience is and demographic...
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